Location, Location, Location

Accessibility to the Des Moines metro and other employment centers Marion County make Pleasantville a great location to live. Of the 823 residents that make up the workforce of the community, 781 or 95% commute to other communities for employment, the textbook definition of a bedroom community. It is for this reason housing quality and availability will play a major role in the growth and prosperity of Pleasantville.

Inflow and Outflow Map

MIddle Income Housing

The focus of the housing strategy is middle-income or workforce housing – for-sale houses priced at $150,000 to $225,000. Rental housing is available for households with lesser means and the high-end housing market is primarily focused on building on lots located surrounding the periphery of town. Emphasis on middle-income housing will help build housing on infill lots currently vacant or burdened by a dilapidated housing unit.

Rental Housing

Single-story rental housing units is another priority of this strategy. Tenants would not be restricted by income or age like some existing properties so young, middle class families and elderly would be welcome. The proposed housing type has the added benefit of no maintenance landscaping which is a desired feature for many seniors and young families alike. While this benefit is shared with traditional rental apartment buildings, much of the existing duplex units and rented single-family homes still require yard maintenance by the renter.

Kading Properties

Specialty: Rental housing – single and multi-family, active adult and senior friendly   

Kading Properties provides market rate housing at affordable prices that meet the needs of their client communities. The average tenure of their tenants is more than five years which indicate high level of satisfaction with their properties.   

Rural Housing 360

Specialty: Single family home ownership program

Rural Housing 360 emphasizes their housing on getting a homeowner’s financing in place first. Then they can design a home that fits their client’s budget. In many cases, Rural Housing 360 partners with local employers to help provide funds to incentiviztheir employees to move closer to work and set roots in their community.  


Wade Jurney Homes has committed to building 14 single-family homes in thSpringview subdivision starting Spring 2020. These homes will range in price from $180,000 to $220,000 and feature a twocar garage and unfinished basement. Click HERE to learn more about Wade Jurney Homes.  

Economic Impact

Annual Property Tax on Vacant Lot valued at $20,000:


Annual Property Tax on New Home  valued at $225,000:



New House  $1,592.45   $838.66   $2,267.28   $4,698.40  
Vacant Lot  $132.70   $69.89   $188.94   $391.53  


The Action Steps


Coordinate new workforce housing opportunities through Rural Housing 360 and/or Housing Iowa program.


City staff


Both programs require the use of free or discounted land to maintain affordability. A vacant lot assessment was completed as part of this process, but dilapidated properties should be identified as potential lot to site housing


Spring 2020


Funding already allocated for this program through City’s budget. The change is the strategy to make these vacant lots available to third party programs developing workforce housing.


Pursue the development of new multifamily housing.


City staff, property owners, developer/investor


The City has already been working with a potential developer, Kading Properties, who have identified a few potential sites within town to build.


The developer will identify incentives necessary to make this project feasible in Pleasantville. The City will be a key partner in this project by allocating local funds via tax abatement, tax increment financing (TIF), and other funding mechanisms. There are state tax credits such as the Workforce Housing Tax Credit Program which could also support this project.

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